"...telling a story as effectively as possible may require some invention, it often does." (179)

"the colors were picked for strength and contrasted strongly with one another, but on most pages no one color dominated." (188)

"For the most part, creativity rests in how you recontextualize the previous expression of others, a place where there is no such thing as 'an immaculate perception.'"

"Your tast and preferences become mapped onto the specific structure of rhythm."

"You can never play a record the same way for the same crowd. That's why remixes happen. Memory demands newness. You have to always update your archives."

"As George Hudson wrote in 1918, 'If it is desired to get a body of men to sing or play together in perfect rhythm they not only must have a leader but must be trained to follow such a leader." (11)

"Sync occurs through mutual cuing, in the same way that an orchestra can keep perfect time without a conductor." (13)

"Fireflies flash. Crickets chirp. Neurons spike. All use sudden pulses to communicate." (19)

"The clearest example is our entrainment to the spin of the Earth, to the daily cycle of light and darkness." (274)