Audience, Dialogue, and the Commons: On the importance of actual audiences

In this article about

neural marketing , you can read about how marketing logos can affect your brain. Indeed, all of us, as rhetors, and individuals in common, seek to alter the consciousness of audiences. Branding is one way to use commonplace and available rhetorical forms to alter consciousness, and branding repetitiously uses language and images to brand itself upon our attention. The case of Pepsi and the Yin Yang symbol shows that these branding strategies very likely draw on common forms humans have long used to attract and re-direct attention. For example:

In 2003, the University of South Florida's athletic department switched to a new \"Iconic Bull\" logo

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Archetypes and tropes as mediators between audiences and composers.

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